2020-
2021
I served a crucial role in elevating the careers of promising up-and-coming recording artists by connecting them with fellow musicians, graphic designers, and photographers, fostering collaborations that not only enriched their projects but also established a distinct and authentic representation of their artistic identities
Merchandising
Creative Director/Project Manager
Project Details
Capitalizing on recording artist Killbunk's success, I facilitated the creation of merchandise for his upcoming song "Nascar." I connected a graphic designer with the artist to bring his vision to life, organized a photoshoot with models and a photographer, and directed the shoot to ensure the merchandise aligned seamlessly with Killbunk's unique brand image.
The photos were shared on various social media platforms in an effort to generate attention and promote the song release. This marketing technique helped "Nascar" record over 24 million streams on Spotify alone.
Connecting Artists
Producer
Project Details
During my tenure at Collab Music Group, I excelled in fostering collaborative synergy among artists. Identifying complementary brand identities and potential for mutual growth, I connected artists strategically to create impactful songs. An example of this was connecting Donnie Akie with Landn Amor for their single "Drop it Low," a successful collaboration that not only enhanced the artists involved but also exemplified the power of leveraging success to foster the growth of emerging talents within our network.